Reviews (0)

This is the demo process presented at the RapidMiner 5 Intro Day. It combines customer segmentation with direct mailing. It loads some transaction data, aggregates and pivotes the data so it can be used by a clustering to perform a customer segmentation. Then, additional data is joined with the clustered data. First, response/no-response data is joined, and them some additional information about the users is added. Finally, customers are classified into response/no-response classes. The dat...